![]() Consoles typically stay around for much longer than half a decade, yet Nintendo keeps insisting that Switch is in the “middle of its life cycle.” This year marks five years after the Nintendo Switch’s launch in March 2017, meaning that if it were truly in the middle of its life cycle, it’d be 2027 by the time Nintendo will be onto the next thing. Nintendo’s consoles have an average life cycle of 5.6 years, with the longest being seven years between the Nintendo Entertainment System (NES) and the Super Nintendo Entertainment System (SNES). Nintendo has almost always had a presence in handhelds from the time it began to focus on video games, so making its newest system a hybrid allowed it to capitalize on both markets. The Nintendo Switch really turned things around, taking what make the Wii U fun - a wireless Gamepad untethered from the TV - and enhancing it to create a hybrid console that can be played both docked to a TV and on the go in handheld mode. The Nintendo Switch really turned things around for the company, taking what made the Wii U fun and enhancing it to create a hybrid console. Things got so bad that the company’s late president, Satoru Iwata, opted to take a 50% pay cut in order to avoid employees being laid off. The poor marketing, compounded by the difficulty in developing for the system, caused it to be a commercial failure. ![]() For those in that camp, the Wii U seemed like an expensive and unnecessary purchase since the majority of Wii owners used it for more casual games like Wii Fit and Just Dance. Many were confused, mistakenly thinking that the Wii U was not a sequel to the Wii but that the Wii U Game Pad was merely a tablet add-on. When the Nintendo Wii U was released, a lot of people didn’t know what to make of it.
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